Nestle’s Bra Cam Puts In Focus That October Is Breast Cancer Awareness Month [Video]
Every month has its causes. October’s is National Breast Cancer Awareness Month.
And if the ALS Ice Bucket Challenge has shown us anything, it’s that a good viral video can expose the message to millions.
So, the good folks at Nestle set out to do just that. And they did.
A hilariously on-point video, which has now been viewed more than a million times, has been uploaded to the Nestlé Fitness YouTube page with the hashtag #CheckYourSelfie. It depicts just how many wandering eyeballs are drawn to women’s breasts in a day. The actress in the video is equipped with a hidden camera that is disguised as a button on her bra, and she walks around town for a day running errands, taking meetings, getting coffee, etc. A counter tallies the glances her breasts attract throughout the day. It should definitely be noted that the actress is wearing a very bright pink bra, and her shirt is basically half-buttoned.
This is not Nestlé’s first video campaign for breast cancer awareness.
Last year, it released a video that featured another bra that sent out tweets every time it is was unclasped.
Here is said video. Try not to stare. Hell I couldn’t do it. But that’s just me.