Jay Z, Alicia Keys, Beyonce, Nicki Minaj & More Launch Streaming Service TIDAL [VIDEO]
Jay Z’s new streaming service TIDAL is finally here. The rap mogul held a press conference on Monday (March 30) to introduce his new company, which is being touted as the first-ever global artist-owned music platform.
Alicia Keys, who is among several owners of the company, appeared at the podium to be the spokeswoman for this new streaming service. The R&B songbird promised that TIDAL will change the way fans listen and consume music.
Artists such as Jay Z, his wife Beyonce, Calvin Harris, Chris Martin (of Coldplay), Daft Punk, Jack White, Jason Aldean, J. Cole, Kanye West, Deadmaus, Madonna, Nicki Minaj, Rihanna and Usher all graced the stage to show their solidarity and support behind TIDAL. Each artist is also an owner in the company.
“Wow! This is incredible and so powerful,” said Keys of her partners who have all sold millions of albums in their perspective careers.
During her speech, Keys said that TIDAL’s mission goal goes beyond commerce. The idea is to connect music to the listeners and create experiences that last a lifetime.
Keys also promised exclusive content from all the aforementioned artists. “We want to hold on to the health and sustainability of our music around the world,” she said. “To preserve the value of our music.”
Afterward, all of the artists signed a declaration to provide a stellar music experience for their fans.
And with that, TIDAL has officially launched. There’s no word on how these artists are going to bring such a rewarding music experience to the listeners, but we should hear something soon.
On Twitter, some people expressed skepticism on how TIDAL is going to be an improvement over the already popular Spotify and Beats streaming services. Read some of their tweets below.
What's the point of Tidal? It's doing what other music streaming sites are already doing.
— leshanedary harper (@KingShaneHarper) March 30, 2015
They ain't call me to be down with tidal ??? 1st the Grammys shitted then this…damn ….. Hahahaha
— g -host (@therealstylesp) March 30, 2015
You don't get TIDAL? That's OK. It's not about what it is NOW, they don't need you to sign up today. it's about disruption first
— Trill Smith (@MattVandrick) March 30, 2015
in 2 years, it will only be tidal, players tribune, and facebook. BUCKLE UP
— Rembert Browne (@rembert) March 30, 2015
Does Tidal have anything to do with Black Lives Matter or nah?
— Charlamagne Tha God (@cthagod) March 30, 2015
— HillaryMoney (@HillaryMoney) March 30, 2015
I'm more interested in why Beyonce and Jay-Z didn't stand next to each other at the Tidal keynote
— katie (@uhalrightmaybe) March 30, 2015
The Tidal promo video look like a secret society meeting.
— QPac (@LakiaQ) March 30, 2015