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BET Goes Pink for Breast Cancer Awareness Month in October

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The statistics are undeniable: African-American women are disproportionately affected by breast cancer.

Under age 45, African-American women have the highest incidences of breast cancer and African-American women of all ages are more often diagnosed with highly aggressive forms of breast cancer and are more likely to die from breast cancer than any other race.

BET Networks is dedicated to closing the racial disparities of breast cancer and ensuring African American women are included in the conversation during the month of October.

The BET Goes Pink initiative is a call-to-action campaign dedicated to raising awareness, encouraging early detection and educating our audience on the most commonly diagnosed cancer in African-American women.

BET has partnered with the Susan G. Komen‘s Circle of Promise, American Cancer Society, Sisters Network and Planned Parenthood on the breast cancer campaign.

“Although we make a concerted effort in October, breast cancer prevention and education is part of our larger year-round commitment to women’s health,” said Sonya Lockett, BET Networks vice president for public affairs.

BET Goes Pink’s online portal features articles, video vignettes and resources with the information needed to stay informed and healthy.

In addition, BET is partnering with Planned Parenthood on Breast Party Ever events bringing women together to celebrate breast health education and life-saving health services. The events are in Chicago; Durham, N.C.; and Miami through the month.

‘We Are The Face’

African-American breast cancer survivors and the people who love them talk about their journeys through a series of BET vignettes on-air and online in October. They include:

  • Shondia — A mother of two who makes the gut-wrenching decision to have a double mastectomy after a surprise. diagnosis and a frank conversation with her husband.
  • Bershan — An actress turned activist and two-time breast cancer survivor.
  • Giselle Yvette Whitfield — A survivor who benefited from early detection and chose partial breast irradiation
  • Rana — A consultant who tried alternative treatment and struggled with enormous medical bills.
  • Nicole — Who battled stage 3a breast cancer and now blogs about her..


American Institute for Cancer Research

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